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E-Commerce Valuation
Understand the factors that drive a higher valuation.
Our Credentials
E-Commerce Value Drivers
Ecommerce companies range from niche products sold on Fulfillment By Amazon, to specialized consumer or B2B products distributed through a private company’s own capabilities.
An ecommerce with a great multiple & valuation will have:
Buyer Appeal
E-Commerce business valuations factors that attract multiple buyers and competitive bids will have:
Performance Metrics
Key metrics and key performance indicators that maximize a valuation to the higher range multiple include:
Why Get a Valuation
Top 3 Benefits of getting an Ecommerce Business Valuation (even if you aren’t ready to sell!):
Understand where your company stands today in terms of comparable ecommerce companies sold and market trends, clean up key areas now so that you can be opportunistic on when to sell.
Solidify your company’s strengths, identify the weaknesses potential buyers would use to sway their offer up and down from the median multiple & valuation range.
Partner buy-outs or succession plans for closely held, family owned, private ecommerce companies are common, don’t let an equity holder road bump turn into a roadblock when it comes time for one of the owners to cash-out.
Report Options
Reports differ on your need and use case:
Receiving an Opinion of value is ideal for exit planning, succession planning, wealth management planning. This is our main offering, and is used to determine a likely Sales Price on a business. This is performed by one of our Ecommerce business experts holding an MBA, CBI or NAVCA certification.
Or a Conclusion of Value is performed by our NACVA Analyst. This is ideal for Tax Reporting, Shareholder Dispute, Compliance, and Legal Proceedings(i.e. Divorce, Trust, Estate) where the valuation may be evidence in an arbitration or court proceeding. This is only performed by our NAVCA Valuation Analysts.
Valuation Deliverables
With either valuation offering, you’ll receive:
Ready to Learn the Whole Company Sale Process End to End?
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From Value to Exit
An ecommerce business valuation is the starting point, preparing the company for sale is the journey and meeting your exit objectives is the goal.
Phil brzytwa
M&A Intermediary
Keith rogstad
MBA, AVA · Business Valuation Analyst
Kara Gibson Brzytwa
MBA, CBI · Managing Principal
Corey Gregg
CBI, CM&AP · M&A Intermediary
Blake Foster
CVA · Certified Valuation Analyst
Heather schmidt
CEPA · M&A Advisor
Testimonials
In their own words — business owners, buyers, and referral partners who've worked with Exit Equity.
We were so pleased with not only the support and offers that were presented by your group, but the support and backing we had all through the purchase program and sale program. Not only did we feel the importance that your group put behind every step, but we enjoyed your company, sense of humor and help in celebrating when the sale was complete. Thank you again for all of your help and after-market support.
“We recently sold our business through Exit Equity and the experience was smooth and carefully coordinated and documented. The transaction included a manufacturing operation and real estate and required careful attention to detail and a focus on the final objective. We had a great experience and can recommend Exit Equity. Loving retirement!”
We were so pleased with not only the support and offers that were presented by your group, but the support and backing we had all through the purchase program and sale program. Not only did we feel the importance that your group put behind every step, but we enjoyed your company, sense of humor and help in celebrating when the sale was complete. Thank you again for all of your help and after-market support.
“We recently sold our business through Exit Equity and the experience was smooth and carefully coordinated and documented. The transaction included a manufacturing operation and real estate and required careful attention to detail and a focus on the final objective. We had a great experience and can recommend Exit Equity. Loving retirement!”
We were so pleased with not only the support and offers that were presented by your group, but the support and backing we had all through the purchase program and sale program. Not only did we feel the importance that your group put behind every step, but we enjoyed your company, sense of humor and help in celebrating when the sale was complete. Thank you again for all of your help and after-market support.
“We recently sold our business through Exit Equity and the experience was smooth and carefully coordinated and documented. The transaction included a manufacturing operation and real estate and required careful attention to detail and a focus on the final objective. We had a great experience and can recommend Exit Equity. Loving retirement!”
What Happens Next
Free and confidential consultation to determine what type of valuation is needed, price and process.
Provide needed information to analyst - both quantitative and qualitative.
1-2 informational meetings to understand your business and value drivers.
Meet with your EEQ Expert for a 60-90 minute valuation presentation - a time to ask questions, identify actions and next steps based off your goals.
FAQ
We've guided hundreds of business owners through the sale process. Here are the questions we hear most often at the start of a conversation.
A valuation shows what your online business is worth today, which drivers support that number and what to improve before you sell, raise capital or bring in partners.
It depends on your category, size and growth, but healthy e-commerce brands typically show stable, repeatable EBITDA margins backed by clean financials and diversified traffic sources.
Multiples vary with revenue quality, growth, customer concentration and channel risk. We benchmark your business against comparable e-commerce transactions to give you a realistic range.
Consultation, information gathering, a business review with our analyst and a valuation presentation where we walk you through the findings and next steps.
Strengthen recurring revenue, document your key metrics, reduce dependence on a single channel or supplier and build a team that can run the business without the owner.
Experienced advisors know how buyers evaluate online businesses, normalize your earnings correctly and help you avoid leaving value on the table.
We offer a Broker’s Opinion of Value for planning and pricing decisions, and a Certified Business Valuation prepared by our NACVA credentialed analysts for tax, legal and compliance purposes.
