Technology Valuation

Technology Business Valuation

From web development to ecommerce, lets hone in on your industry sub-sector valuation multiples.

Know Your Value

Our Credentials

Technology Valuation Factors

What Drives the Value of a Technology Business

There is no one size fits all multiple for Technology Businesses. With EBITDA multiples that range from 4x to 20x, it pays to get an expert, 3rd party valuation assessment.

How does a technology (or e-commerce) business valuation differ from a standard business valuation?

In addition to the standard asset, income, and market approach, it is essential that the valuation considers customer acquisition costs, monthly and annual recurring revenue, company growth trends, customer churn, and website traffic. This can make an enormous difference when determining the most appropriate EBITDA multiple, discount and growth rate for determining the fair market value of your business.

Advisors discussing a technology business valuation

Key Valuation Factors

What Shapes the Value of a Technology Business

Key Considerations When Valuing a Technology Company:

  • [01]

    What stage in the life cycle is your business in? Hyper Growth, steady growth, plateau?

  • [02]

    How do you obtain customers? Do you measure acquisition cost or lifetime value? Revenue by product, service, channel, partner?

  • [03]

    How do you structure customer contracts? What is your monthly recurring revenue/ annual recurring revenue?

  • [04]

    Do you actively measure and manage website traffic performance?

  • [05]

    Is there a management team in place outside of the owner?

  • [06]

    Are there any family members working in the business?

  • [07]

    How much do you invest in R&D, capital expenditures, launching new products, and/or growing sales into new categories or geographic regions?

  • [08]

    How is your business impacted by interest rates and exchange rates?

  • [09]

    For your specific industry, are competitors being acquired regularly, funded by new capital, or rolled up by Private Equity?

Sector Experience

Valuation Expertise Across the Technology Landscape

Technology companies differ in size, scope, and expertise. We have experience performing valuations for:

  • E-Commerce
  • Software Development
  • Website Development
  • Technology Management Consultants
  • Hardware production, distribution, and retail
  • IT Managed Service Provider (MSP)
  • Break Fix IT Services Provider
  • Cloud Solutions Provider (CSP)
  • Software As A Service (SaaS)
  • Independent Software Vendors (ISV)
  • Value Added Resellers (VARs)
  • Managed Security Solutions Provider (MSSP)
  • Sales Enablement and Productivity Software Solutions

Building Business Value

How to Strengthen Your Company’s Valuation

Whether you are an ecommerce company or software as a service there are 4 key ways to improve your company’s valuation:

  • Improve the overall percentage of revenue that is recurring – reliable, repeatable, dependable payment
  • Reduce customer churn – bring on more customers (and revenue) than you lose
  • Reduce the cost to acquire customers – make it easy for customers to sign up and make sure the sales channels are optimized for bringing on the right fit customers
  • Reduce the friction to onboard, manage, and retain new customers – create standard operating procedures so that the customer experience is uniform and repeatable
Business owner reviewing documents at a laptop

Report Options

Technology Business Valuation Report Options

Reports differ on your need and use case:

Broker's opinion of value report

Broker’s Opinion of Value

Receiving an Opinion of value is ideal for exit planning, succession planning, wealth management planning. This is our main offering, and is used to determine a likely Sales Price on a business. This is performed by one of our Ecommerce business experts holding an MBA, CBI or NAVCA certification.

Certified business valuation report

Certified Business Valuation

Or a Conclusion of Value is performed by our NACVA Analyst. This is ideal for Tax Reporting, Shareholder Dispute, Compliance, and Legal Proceedings(i.e. Divorce, Trust, Estate) where the valuation may be evidence in an arbitration or court proceeding. This is only performed by our NAVCA Valuation Analysts.

Valuation Deliverables

More Than Just a Valuation

With either valuation offering, you’ll receive:

  • The Fair Market Value of your business (what your business will likely sell for out on the Open Market)
  • The ‘Net-to-You’–what cash you will receive at the end of the transaction (more important than the Fair Market Value!)
  • What expenses can be considered ‘add-backs’ (items that ultimately increase your valuation)
  • What like-kind companies have sold for in the past
  • Why methods for valuation are commonly used in your industry, and how they apply to you
  • What value drivers help and hurt your business
  • Ways to grow the value of your business

Want to see a sample report?

Lets Talk
Certified business valuation report

Why Exit Equity

Valuation Expertise That Goes Beyond the Numbers

Benefits of Exit Equity’s Manufacturing Business Valuation Services:

  • [01]

    Strategy and tactics for estate planning, transitioning ownership to a family member/employee, or selling to a 3rd party

  • [02]

    Advice on how to improve your valuation multiples, discounted cash flow, and EBITDA (earnings before interest, taxes, depreciation, and amortization)

  • [03]

    Analysis on the most likely buyer type and approximate total available market (quantity) of potential buyers

  • [04]

    Guidance on potential process to sell both a manufacturing business, property, or set up long term lease to new owner

  • [05]

    Tactics on reinvesting capital gains on the business sale into your next start-up

  • [06]

    The ultimate goal of the valuation is to remove doubt on what your company is worth and take control of the exit outcome!

  • [07]

    Take the first step and get started with your technology business valuation leveraging our wealth of experience as technology business brokers.

Deal Outcome

Finding the Right Buyer for the Next Stage of Growth

Don’t just take our word for it, learn more how an Exit Equity client found a strategic buyer to fund the next stage of company growth

Start Conversation
  • Phil Brzytwa

    Phil brzytwa

    M&A Intermediary

  • Keith Rogstad

    Keith rogstad

    MBA, AVA · Business Valuation Analyst

  • Kara Gibson Brzytwa

    Kara Gibson Brzytwa

    MBA, CBI · Managing Principal

  • Corey Gregg

    Corey Gregg

    CBI, CM&AP · M&A Intermediary

  • Blake Foster

    Blake Foster

    CVA · Certified Valuation Analyst

  • Heather Schmidt

    Heather schmidt

    CEPA · M&A Advisor

Testimonials

What Our Clients Say

In their own words — business owners, buyers, and referral partners who've worked with Exit Equity.

We were so pleased with not only the support and offers that were presented by your group, but the support and backing we had all through the purchase program and sale program. Not only did we feel the importance that your group put behind every step, but we enjoyed your company, sense of humor and help in celebrating when the sale was complete. Thank you again for all of your help and after-market support.

— Gary and Stephani Crawford

Former Owners of CITC Fx and Bird Buffer

“We recently sold our business through Exit Equity and the experience was smooth and carefully coordinated and documented. The transaction included a manufacturing operation and real estate and required careful attention to detail and a focus on the final objective. We had a great experience and can recommend Exit Equity. Loving retirement!”

— Dave McLeod

Former Owners of American Spray Technologies

We were so pleased with not only the support and offers that were presented by your group, but the support and backing we had all through the purchase program and sale program. Not only did we feel the importance that your group put behind every step, but we enjoyed your company, sense of humor and help in celebrating when the sale was complete. Thank you again for all of your help and after-market support.

— Gary and Stephani Crawford

Former Owners of CITC Fx and Bird Buffer

“We recently sold our business through Exit Equity and the experience was smooth and carefully coordinated and documented. The transaction included a manufacturing operation and real estate and required careful attention to detail and a focus on the final objective. We had a great experience and can recommend Exit Equity. Loving retirement!”

— Dave McLeod

Former Owners of American Spray Technologies

We were so pleased with not only the support and offers that were presented by your group, but the support and backing we had all through the purchase program and sale program. Not only did we feel the importance that your group put behind every step, but we enjoyed your company, sense of humor and help in celebrating when the sale was complete. Thank you again for all of your help and after-market support.

— Gary and Stephani Crawford

Former Owners of CITC Fx and Bird Buffer

“We recently sold our business through Exit Equity and the experience was smooth and carefully coordinated and documented. The transaction included a manufacturing operation and real estate and required careful attention to detail and a focus on the final objective. We had a great experience and can recommend Exit Equity. Loving retirement!”

— Dave McLeod

Former Owners of American Spray Technologies

What Happens Next

Take the Next Steps

Book a Consultation
  1. [01]

    Consultation

    Free and confidential consultation to determine what type of valuation is needed, price and process.

  2. [02]

    Information

    Provide needed information to analyst - both quantitative and qualitative.

  3. [03]

    Business Review

    1-2 informational meetings to understand your business and value drivers.

  4. [04]

    Valuation Presentation

    Meet with your EEQ Expert for a 60-90 minute valuation presentation - a time to ask questions, identify actions and next steps based off your goals.

Book a Consultation

FAQ

Clarity Before Your Next Move

We've guided hundreds of business owners through the sale process. Here are the questions we hear most often at the start of a conversation.

[01]

We value e-commerce brands, software and SaaS companies, IT managed service providers, value added resellers, hardware businesses and other technology-enabled companies in the lower middle market.

[02]

Recurring revenue, scalability and high gross margins make technology companies attractive to buyers, which often supports higher EBITDA or revenue multiples than traditional businesses.

[03]

Early stage companies have limited financial history and their value depends heavily on future growth assumptions, so the valuation leans more on market data, key metrics and a realistic growth forecast.

[04]

The cost depends on the type of valuation you need and the complexity of your business. During a free discovery call we will recommend the right option and give you a clear, fixed quote before any work begins.

[05]

Free tools rely on generic multiples and limited data. Our valuations are prepared by credentialed analysts who review your financials, normalize earnings, study comparable transactions and deliver a defensible report you can act on.

[06]

We apply market, income and asset-based approaches and weight them according to your industry, size and the purpose of the valuation.

[07]

A written report with the concluded value, the methodology used, normalized financials, comparable transactions and the key value drivers that help or hurt your business value.

[08]

Typically three to five years of financial statements and tax returns, a current interim statement, details on owner compensation and add-backs, and an overview of customers, staff and operations.

[09]

We offer a Broker’s Opinion of Value for planning and pricing decisions, and a Certified Business Valuation prepared by our NACVA credentialed analysts for tax, legal and compliance purposes.